New Musical reality show Sur-Kshetra on sahara one

Show starts with auditions in 6 Indian cities  and auditions in 3 cities from Pakistan from December 24, 2011

We all know some famous personalities who have made their mark as successful and talented singers! We also know that singing is one such talent that most people wish they possess for the mere joy of expressing poetry in music! Sahara One Television brings alive the rivalry between the two neighbouring nations, India and Pakistan to the forefront albeit on a different battlefield. Get ready to be lead and judged by the best and your favourite singing celebrities on a show that will let people live this desire. The sensational new reality show SUR-KSHETRA from the Sahara One stable will provide true blue singing talents from India and Pakistan with an opportunity to display their vocal talent and outperform their rivals. SUR-KSHETRA kick-starts from India with 6 city auditions and from Pakistan with 3 city auditions from December 24, 2011.

The selected singing warriors from the auditioning cities of both nations will assemble at ground zero. They will further undergo grilling through various levels of rigorous selection processes and a select team of smashing musical warriors from both nations will be carved out. Noted singer-music director turned actor, Himesh Reshammiya, will captain the Indian team of singers while his counterpart singer turned actor from Pakistan, Atif Aslam will lead the team from across the border.

Commenting on this major launch for Sahara One, Boney Kapoor – Director, Sahara One Media and Entertainment Ltd said, ”Sur-Kshetra is Sahara One’s mega reality music show. Sahara One is growing consistently and is on track to reach the top five with plans drawn ahead to scale even greater heights. And to begin with what better than a show like Sur-Kshetra, with the best of singing talents from two arch-rival nations, India & Pakistan, competing against each other”.

Sharing his excitement on the mega reality show, Suresh Mishra, Asst Director Worker - Sahara One Media and Entertainment Ltd said,” Even though political boundaries have divided our two nations, music has always fostered a common and harmonious bond. With our new musical show – Sur-Kshetra, we are making an attempt to revive the golden era and to bring forth the best of talents from India and Pakistan for our viewers. We are confident that through our new show, viewers from both the nations and across the globe will experience and cherish a set of new generation of singing talents.”

Gajendra Singh, Founder and MD – Saaibaba Telefilms said, “Music has always inspired me to explore new avenues. With ‘SUR-KSHETRA’ we aim to touch newer heights and create a new musical world. I thank Sahara One, and especially Boney Ji to have given me such a challenging opportunity and I am really excited about it.”

Auditions, the first phase of SUR-KSHETRA rolls out from December 24 in Lucknow and Kolkata, India. For registering participation in India, the aspiring singers will have to SMS AUDITION TO 59090. All the aspiring singer participants will get a reply sms with details of participation for auditions in the six cities.

SUR-KSHETRA will be produced and directed by Gajendra Singh of Saaibaba Telefilms, the pioneer of many super-hit reality shows like Sa Re Ga Ma, Voice Of India, Music Ka Maha Muqaabala & Chote Ustaad to name a few.

New tv channel 'Life OK' launched

New tv channel 'Life OK' launched

Star One has been given a quiet burial, making way for ‘Life OK’, Hindi GEC’s newest brand from the Star India stable. It went on air yesterday in the 8 PM time slot. The new channel is available in the same band as that of Star One. The channel’s encapsulating message: ‘Life is ok’.

“Life OK is a unique name in that it is a statement of its philosophy, compelling content that flows from that philosophy and an unprecedented focus to cater to viewers’ needs,” said Uday Shankar, CEO, Star India.

Incidentally, this is the first channel from the Star bouquet whose name does not carry the ‘Star’ branding.

Madhuri Dixit will be the channel’s vivacious ‘Suthradhar’ and will guide viewers about the stories on the channel and its link to the channel’s philosophy. Shankar explained, “The stories on Life OK will be told seven days a week and will feature three stories every hour. But people often said that they did not understand why we were doing a certain story. Therefore, Madhuri Dixit will be the Sutradhar – a novel introduction on Life OK.”

Shankar also said, “Everybody we spoke to said that they wanted shorter ad breaks; so Life OK will have the shortest ad breaks for any channel in the country.”

Life OK will have a unique emoticon which projects its ‘Life is good’ philosophy with a glow that represents the optimism and spirit of the brand.

Sanjay Gupta, COO, Star India, said, “The channel’s positioning is well captured in the launch brand film that delivers a powerful message in an entertaining way – Kal ki soch kar dhat teri ki karte reh gaye – toh aaj ka kya hoga pyaare?”

Life OK has been launched in a disruptive three-day roadblock across Star India’s entire network, the biggest in Indian advertising history. The outdoor plan will reach 101 towns.

“Recognising the importance of youth, the brand has been launched via a weeklong digital engagement plan and the biggest online concert ever with an eight-hour-long Life OK Rockathon exclusively for the web,” Gupta added.

The web concert on Sunday included performances by Shankar Ehsaan Loy, Euphoria, Agni, Shaa’ir and Funk, and Indus Creed. The musical duo of Salim Sulaiman, Kailash Kher and the talented Shilpa Rao also enthralled the audience in this never before web concert.

The marquee shows of the channel cover a wide spectrum, each focusing on an underlying value:

‘Meri Maa’ pays tribute to the special bond of mother and child. ‘Sach Ka Saamna’, in its second season, will have a new theme –’Bhrashtachar ke Khilaaf’, a pathbreaking show that will put the spotlight on the all-pervasive moral and economic corruption and ends with the thought that from truth will emerge a new beginning. It will be anchored by Rajeev Khandelwal.

‘Mahadev’, a period epic story of Shiva’s journey from ascetic to householder, draws on religion as the ultimate moral compass. ‘Saubhagyavati Bhava’ is a cautionary tale of a young woman whose parents lay focus on external appearances rather than inner values, when choosing her spouse.

‘Smile Please’ is about the glue that binds a family – it is about the values you inherit, not the wealth you earn. ‘Tum Dena Saath Mera’ will show how the simple joys of life are casualties in a materialistic world.

Star India’s portfolio includes the brands Star Plus, Star One, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav and joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, Star News, ESPN and Star Sports.

Arvind Kejriwal may appear on reality show Sach Ka Saamna season 2

Arvind Kejriwal may appear on reality show Sach Ka Saamna season 2

Like every other TV reality show, Sach Ka Saamna has also been a celebrity magnet. Public figures from all walks of life have come in on the show in a bid to clean up their public image.

The upcoming second season of the controversial show has also an interesting line-up of public figures facing their moment of truth in front of the entire nation. As Sach Ka Saamna is set to hit airwaves, one can expect lots of celebrities flocking in to grab a piece of the popularity pie.

If the buzz is to be believed then public figures like Arvind Kejriwal, Baba Ramdev, Swami Agnivesh, Kumar Vishwas and Jaywant Lele have shown keen interest in the show. There are also celebrities like Rahul Mahajan and Monica Bedi who were all set to make some bold confessions on the show, but developed cold feet after the polygraph test round. After all, saying truth is a not cakewalk.